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46 Cover Story, PGA Merchandise
Show Preview:
An Educational Experience
Education Conference moves to main
marquee to help PGA Professionals prepare
for a changing economic environment
by Roger Graves
62 Focus on the Economy: The
Value of the PGA Professional
PGA members bring many benefits to
employers by working to grow rounds, grow
revenues and provide exceptional customer
service at facilities nationwide
by Roger Graves
104 Equipment, Hot Trend:
In Search of the Perfect Clubs
Given the USGA’s current limitations, are we
getting near the limit of what manufacturers
can do to improve a tour professional’s game?
by Scott Kramer
106 Industry Profile
Club Glove
108 Focus on Putters
Fresh shapes, unusual appendages and
unconventional concepts can be found in
many of today’s new putters that — most
importantly — continue to help consumers
sink more putts
76 New Products: First Look at
What’s New for 2009
PGA Brand: PGA
members can view and
download the new PGA
member logos from
PGALinks.com. These are
available for use on the Web
and for printing purposes.
The PGA Stylebook, PGA
Brand Book, PGA Messaging
Guidelines and PGA
Professional Guidelines are
also available.
94 PGA Teaching & Coaching
Summit Review:
Leading Instructional Growth
Into the Future
The 11th Summit offers advice for building
business
by Bob Denney
110 Apparel, Good Fashion Sense:
How Happy Will the New Year
Really Be?
Golf shop operators are cautious about 2009,
with most taking a wait-and-see approach
while ordering less and doing business with
more lower price-point vendors
by Lisa Girard
112 Manufacturer Focus:
J. Lindeberg
100 Instruction: Teaching Teachers
Use my “Checkpoint Charlie” drill as a sly
way to get your students into a good impact
position
by Martin Hall, PGA
115 Best-Sellers
116 Unique Finds
