That basic focus will not change when the 56th PGA Merchandise
Show unfolds Jan. 29–31, teeing off a day earlier with the traditional
Outdoor Demo Day at Orange County National Golf Center and continuing with more than 1, 100 exhibitors displaying and demonstrating
their products over 10 miles of interactive aisles at the spacious Orange
County Convention Center in Orlando. As per tradition, fashion,
clubfitting, travel, equipment and innovative products will share the
spotlight.
But it won’t exactly be business as usual at the 2009
PGA Merchandise Show.
With the world working to weather an economic crisis and the
United States roiling in recession, the 2009 Show will move a longtime
feature to the main marquee at the Orange County Convention Center on
Jan. 29–31. The PGA Education Conference, conducted in conjunction
with the PGA Merchandise Show, will specifically target the challenging
economic environment, with more than 70 education seminars designed
to help PGA Professionals, retailers, manufacturers and golf business
leaders succeed amid these trying times.
From the opening ceremonies to the closing bell, the PGA Merchandise
Show will focus on the economy, providing proven best practices, business
solutions and timely tools to help PGA Professionals chart a profitable
course in 2009 and beyond.
AN
EDUCATIONAL
EXPERIENCE
EDUCATION CONFERENCE MOVES
TO MAIN MARQUEE TO HELP PGA
PROFESSIONALS PREPARE FOR A
CHANGING ECONOMIC ENVIRONMENT
By Roger Graves, Senior Writer
BY TITLE AND TRADITION, THE PGA MERCHANDISE SHOW IN ORLANDO, flA., HAS ANNUALLY
focused on buying, selling, testing and marketing merchandise for all facets of the golf
industry. For 55 years, the PGA Merchandise Show has provided a platform for PGA
Professionals to network with manufacturers’ representatives and colleagues, touch
and test the latest equipment, apparel and accessories, map merchandising and business trends,
and plan programs for the coming year.
