Special Events Highlight 2009 Show
While the Education Conference moves into
the spotlight at the 2009 PGA Merchandise
Show, a long list of special events and functions
promise to make the 56th edition of the Show a
memorable experience for an estimated 45,000
attendees representing nearly 80 countries.
Like the Education Conference seminars, many
activities at the PGA Equipment Forum stage
will focus on the golf economy, including a presentation by PGA of America President Jim
Remy on Thursday, Jan. 29, on the “Value of a
PGA Professional.”
PGA Equipment Forum anchors Callaway
Golf, Titleist and Ping will each conduct
informative seminars Jan. 29–31, with Callaway
marking its 26th straight year at the PGA
Merchandise Show, Ping commemorating its
50th anniversary as a golf company with
LPGA Player of the Year Lorena Ochoa
appearing on Friday, Jan. 30, and Titleist
returning to the PGA Merchandise Show.
The PGA
Merchandise Show
gives PGA
Professionals and
golf shop buyers
the chance to
have in-depth
discussions with
company
representatives.
the best companies, business executives, organizational leaders, retail experts and teachers of the
game to build an educational event that delivers the
resources, solutions and ideas to turn the dial of
participation and spending in golf,” says Several.
“A comprehensive Education Conference, and a
multitude of manufacturer presentations, workshops
by financial experts, peer networking, economic
forums, PGA best practices and career counseling
are just a few of the tools available to attendees to
pave the path for a successful 2009.”
AGM Conference Seminars
All seminars will be in rooms W101-W103 in the Orange County Convention Center.
Date/Time Seminar Title
Thursday, January 29, 2009
8 to 9 a.m. It’s Show Time: Buying with a Plan
9: 15 to 10: 15 a.m. Golf Shop Renovation
9: 15 to 10: 15 a.m. Making Par with Excessive Inventory
10: 30 to 11: 30 a.m. Pro Active Merchandise Management
10: 30 to 11: 30 a.m. Private Clubs: Visual Merchandising/Best of the Best
11: 45 to 12: 45 p.m. Private Clubs: Retail Questions and Solutions
11: 45 to 12: 45 p.m. Simplified Stock to Sales Analysis – How to Manage and and Balance
Your Inventory in Less than an Hour
Presenter
New Fashion Gallery
Apparel companies will enjoy a dedicated platform to highlight their latest collections and
brands at the new Fashion Gallery in the Apparel
Hall at the Orange County Convention Center during regular Show hours Jan. 29–31. The new, interactive space will feature exclusive scheduled viewings of
apparel collections, and mannequins perpetually
showing off the latest golf fashion, style, colors,
fabrics and trends. The epicenter of art, literature
and environmentally friendly “green” products will
feature book signings and personal appearances by
European Ryder Cup Team member Ian Poulter
(Jan. 29 at 11 a.m.); NASCAR driver Kasey Kahne
and LPGA Tour members Erica Blasberg and
Candy Hannemann representing Puma from 4–5
p.m. on Jan. 29; and Major League Baseball All-Star
Johnny Damon representing Puma on Friday, Jan.
30, from 4–5 p.m.
Tracy Moffatt
Lisa Langas
Sheryl Bindelglass
Becky Wilkins
Lisa Langas
Lisa Langas
Becky Wilkins
Friday, January 30, 2009
8 to 9 a.m. Vendors - The Good, The Bad, & The Analysis
8 to 9 a.m. Off-Course: Visual Merchandising / Best of the Best
9: 15 to 10: 15 a.m. Off-Course: Retail Questions and Solutions
9: 15 to 10: 15 a.m. Resort Clubs: Visual Merchandising / Best of the Best
10: 30 to 11: 30 a.m. Resort Clubs: Retail Questions and Solutions
10: 30 to 11: 30 a.m. Public Facilities: Visual Merchandising / Best of the Best
11: 45 to 12: 45 p.m. Public Facilities: Retail Questions and Solutions
11: 45 to 12: 45 p.m. Five Rights of Merchandising for a Profitable Golf Shop
Saturday, January 31, 2009
8 to 9 a.m. PRO’s Guide to Marketing - Ideas for Under $100
9: 15 to 10: 15 a.m. 10 Tips for a Successful Golf Shop
9: 15 to 10: 15 a.m. You’re Hired - Now What?
10: 30 to 11: 30 a.m. Golf Shop Renovation II
10: 30 to 11: 30 a.m. Shrinkage - Oh, Those Missing Demo Clubs!!
11: 45 to 12: 45 p.m. Playing Thru the Recession: 10 Ttips to Increase Profits
11: 45 to 12: 45 p.m. Dollars Per Round - Making it Work for You
The complete PGA Education Conference Schedule appears on page 51.
Tracy Moffatt
Sheryl Bindelglass
Sheryl Bindelglass
Becky Wilkins
Becky Wilkins
Tracy Moffatt
Tracy Moffatt
Lisa Langas
Sheryl Bindelglass
Lisa Langas
Sheryl Bindelglass
Lisa Langas
Tracy Moffatt
Sheryl Bindelglass
Tracy Moffatt
New Outdoor Demo Day Events
The first three hours of the 2009 Outdoor Demo
Day ( 9 a.m.–noon) at Orange County National Golf
Center and Lodge on Wednesday, Jan. 28, will be
reserved for PGA Professionals, while PGA members and invited VIP retailers may test the latest
equipment on the 42-acre range from noon to 5 p.m.
More than 90 companies, including Callaway Golf,
Titleist, Cobra, Ping, Cleveland, Srixon, Nike Golf,
Bridgestone, Wilson, Tour Edge, Mizuno, Bobby
Jones Golf, Adams Golf, and Nickent Golf will have
2009 equipment available for PGA Professionals to
“try before you buy” at the seventh annual Outdoor
Demo Day.
A new Outdoor Demo Day feature for 2009 is an
area at Orange County National Golf Center devoted
to previewing and demonstrating new products.
Complimentary shuttles will run from Orange
County Convention Center to Outdoor Demo Day
