Indoor Demo Days
provides an
opportunity to try
new equipment
without leaving the
Show floor.
“Experts always say that in a challenging economy,
you need to learn how to work smarter, and the 2010
PGA Merchandise Show will provide PGA Professionals with the opportunity to discover what other
PGA Professionals and industry professionals are
doing successfully in traditional and non-traditional
categories,” says Ed Several, PGA Golf Exhibitions
group vice president and general manager.
“The PGA Merchandise Show will provide a
practical platform to help PGA Professionals take
advantage of the expected and the unexpected as
the industry transitions to a more robust economy.
For example, various OEMs will offer PGA Professionals insights into traditional methods to generate profits through clubfitting. But some
unexpected methods for building revenues from
clubfitting also will be explored, such as how to use
social media outlets like Facebook, Twitter and
You Tube to drive potential new customers to your
golf facility for lessons or clubfitting sessions. The
2010 PGA Merchandise Show will cover all the traditional bases to help PGA Professionals drive
rounds and revenue, but also will examine new tools
to make golf operations more successful.”
A Customized 2010 Show
To help PGA Professionals identify educational
seminars, presentations and roundtable discussions on the PGA Equipment Forum stages, and
other special events that fall into specific areas of
interest or expertise, PGA Golf Exhibitions and
The PGA of America are offering a “PGA Merchandise Show Planner” to PGA members to assist
in organizing schedules Jan. 27–30 in Orlando.
“The idea is to customize the PGA Merchandise
Show for each PGA Professional, so teaching pro-
Kansas concert, PGA Awards headline special events at the 2010 PGA Merchandise Show
PGA Professionals are invited to mix business with pleasure at the 2010 PGA
Merchandise Show by attending three
special events on consecutive evenings in
Orlando, Fla.
On Wednesday, Jan. 27, after attending
the golf industry’s largest Outdoor Demo
Day during daytime hours, PGA
Professionals are invited to a special sneak
preview of products and services offered
by prominent companies during the
Association of Golf Merchandisers (AGM)
Product Preview from 5:30–7:30 p.m. in
Room W330 at the Orange County
Convention Center.
Many of the largest apparel exhibitors at
the 2010 PGA Merchandise Show will
participate in the AGM Product Preview,
giving PGA Professionals the first look at
what’s new among manufacturers for 2010
and early 2011. The AGM Product Preview
concludes with light food and beverages
for attendees.
PGA Professionals will honor their own
on Thursday, Jan. 28, during the annual
PGA Awards from 5:30–7:30 p.m. at the
Linda W. Chapin Auditorium in the Orange
County Convention Center.
The festive evening will honor the 2009
PGA Golf Professional of the Year; the PGA
Teacher of the Year; the Horton Smith
Award recipient; the Bill Strausbaugh
Award winner; the national President’s
Plaque recipient, the First Lady of Golf
award and the national PGA Merchandisers
of the Year for public, private and resort
facilities. The PGA Awards will be followed
by an elegant buffet outside the Linda W.
Chapin Auditorium.
PGA Professionals wishing to attend the
PGA Awards may secure tickets through
respective PGA Section office, or at the
PGA Business Center on the fourth floor at
the Orange County Convention Center
during PGA Merchandise Show hours.
Kansas, one of America’s most
successful progressive rock bands dating
to 1974, will be the featured entertainment
at a new “Elations Rock the Joint” industry
concert at the 2010 PGA Merchandise
Show on Friday, Jan. 29, at 6 p.m. in the
Orange County Convention Center. Kansas
concluded a highly successful 35-year
anniversary tour in 2009, and will perform
hits such as “Dust in the Wind,” “Carry On
Wayward Son,” and “Point of Know Return”
during its PGA Merchandise Show concert.
Dave Hope (bass), Phil Ehart (drums,
percussion), and Kerry Livgren (guitars,
keyboards, synthesizers) formed a
progressive rock group named Kansas in
1974 in their hometown of Topeka, Kan.,
along with vocalist Lynn Meredith from
