equipment: hot trend
Hot Trend ......................74 This Just In ....................74 Ask PGA Professionals ..... 76 Focus on Fairway Woods and Hybrids ................... 78 Clubfitting ..................... 80 New Equipment ..............83d
By Scott Kramer, Contributing
Equipment Editor
Scouting the
Competition
Spending time at other nearby
facilities will provide you with a
competitive advantage
Anyone driving along Interstate 5 just south of the “Y”, as the I-405 connector is known in Southern California, over the past 20 years has seen unbridled sprawl. But there’s now a deep orange, 40,000-square-foot building on this
stretch of the Irvine skyline, which serves as the new home of Golfsmith Xtreme,
the state’s largest golf and tennis superstore.
Billed as an interactive playground, it features a nine-bay, extended-flight
indoor driving range with state-of-the-art launch monitors for clubfitting via a
partnership with GolfTEC; a massive selection of products from every brand name
you can think of; a huge indoor putting green; three virtual reality custom fitting
studios; a low-price guarantee; and oh yeah, in-store PGA teaching professionals.
Callaway Golf has formed Callaway Golf India, a new holly-owned subsidiary,
and also announced an
agreement with Jeev Milkha
Singh, the highest ranked Indian
golfer in the world, who has
played Callaway equipment for
years and now serves as Callaway
Golf India’s brand ambassador....
this Just In
Scheyden Precision Eyewear
premiered its Fixed Hybrid
collection of sunglasses ($259 -
$309) for golf with a full-coverage
wrap design.... PowerBilt has
debuted Air Force One – Air Foil
irons, featuring clubheads that
are filled with nitrogen gas, and
an Air Foil driver ($349.99/Tour,
$299.99/high-MOI) with forged
head construction, low CG, and a
square face angle at address....
UST Mamiya has named Patrick
Dempsey as a PGA Tour
representative, and Michael
Guerrette the company’s senior
director of research and
development.... Jeff Quinney
inked a one-year endorsement
deal with Cleveland Golf. The
company also named David
Hunter director of field
marketing.... Retief Goosen
became the first player to swap
out the face on his 54- and 60-
degree TaylorMade TP xFT
wedges.
